What is SEM & SEO?

• Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.
• Search Engine Optimization (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.
• Search Engine Optimization typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimization, website submissions and results reporting.